MEDDICC

Managing a B2B business model is easier said than done. This task requires a lot of patience and consistency to stay afloat in the fiercely competitive world. Fortunately, there are some customer lifecycle marketing strategies you can leverage to draw leads and convert them into loyal clients to ultimately raise revenue and escalate brands. One of these frameworks, MEDDIC, can give you a clear path by helping you better understand and qualify the audience so that only the right buyers end up in your sales funnel. This article will discuss the MEDDIC sales process-- what it’s all about and its benefits. Let’s dive in. MEDDIC Sales Process Having poorly qualified leads in your sales funnel can only derail projections and drain precious business resources. It’s not worth hanging around shoppers who won’t close no matter how much effort you put in; that’s why implementing the MEDDIC sales process in the right manner can help.  This sales methodology is created by John McMahon, Jack Na...