MEDDICC

Too many salespeople waste time and resources on leads that are unlikely to convert. It’s essential to note that not every lead is worth your time and energy because it might not be the perfect fit for your product or service. Sales qualification allows you to easily differentiate between actual leads and prospects with just an interest in your business.  Knowing the leads with a high potential to become customers will help you allocate resources better and inform your decisions. However, sales qualification is a process that requires a thoughtful and strategic approach. This article will provide the ultimate sales qualification guide that guarantees success. The Importance of Sales Qualification  According to David Martirosian, you need to separate ‘this prospect sounds like a good lead’ from ‘this prospect is a good lead because they tick your boxes.’ That’s where sales qualification comes in. It is essential because it helps you avoid wasting time on prospects that are unl...